It is with great enthusiasm we welcome back a familiar face to the Atlas team. Lucy Bowman re-joins us as Vice President and will be primarily focused on enhancing client relationships and strengthening the agency's creative product. In her first stint at Atlas as the Director of Insight, Strategy, and Media, Lucy oversaw the strategic and creative direction at the agency, crafting new brands, marketing strategies, and media plans for clients all over the country. Lucy brings over 15 years of experience in advertising and marketing, primarily in the tourism, real estate, and economic development industries both nationally and internationally.
We came, we saw, we captured moments. Last week, Bradley Hein, our Associate Creative Director, led a group of models and videographers on a journey through the Cumberland Valley (Pennsylvania) to help share the community's tourism story via video - a strategy many in the destination marketing sphere are using to promote their places. Video is being used by businesses and communities A to Z to communicate a brand story, explain a value proposition, and build relationships with customers and prospects. And that's exactly what our team set out to do for the Cumberland Valley.
DMOs are making a bigger impact on their communities now more than ever before by aligning forces with economic development organizations. It's the "1+1=3" phenomenon, or the idea that two heads are better than one, or said another way, strength in numbers always prevails. No matter what you want to call it, the outcome, as we see it, is the same: When tourism entities and economic development organizations conspire together, the end result is more advantageous for each. Destination marketing organizations are able to attract more visitors, and see an increase in overnight stays and RevPAR. For EDOs, it means heightened visibility, more conversations with prospects, and more business relocations. It's truly a win-win environment when the two industries collide, and work together to see stronger, more profitable communities.