What is a website? (Silly question.) What is the purpose of a website? (Most think it's just a necessity these days.) And what is the value of a website? (Many are unsure of the untapped value that websites truly have.) For the economic development industry, a website is a powerful tool that tells a story, that entices, and that leverages a community's assets. More importantly, a website can be a main driver in the location evaluation process, and eventually, a site selector's decision to choose a certain location over another. And no economic development organization wants their community to be overlooked due to a lack of digital existence.
Chances are your EDO is online. But when it comes to your organization’s website, how would you describe it? One that’s simply online, or one that’s vibrant and engaging? In today’s world, the latter is crucial for economic development websites to succeed.
Websites not performing to expectations is an age-old problem, and not just in the economic developmentindustry. Things like custom website design and development and conversion optimization aren’t million dollar businesses for nothing. So as an economic development organization, what should you be doing to ensure your website is putting in as much work as possible?